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Flock It! Distributors

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DonJer Products Company was established 1946 by Don Mentzer and Jerry Goldman to sell many different finishes, including Suede-Tex rayon flocking fibers and adhesive, to junior and senior high schools for industrial arts classes.
Mouseover here to see DonJer Products Ad in 1948 Popular Science MagazineDonJer Products 1948 Popular Science Ad

In the 60's and 70's, with the popularity of flocked wallpaper and fuzzy greeting cards, DonJer Products' focus turned completely to flocking fibers. DonJer offered packaging for the small quantity user and provided a flocking service to answer the needs of smaller companies. 

Reorganized in 1986 by Jerry's daughter, Jill Goldman, DonJer Products Company answered the needs of more markets and is now known as the country's largest small quantity supplier of flocking fibers.

1990 - Jill introduced Soft Flock for the tabletop crafter - the fibers are packaged in 1/2 oz. bags with a simple applicator and water based adhesive allowing a basic and economical alternative for the tabletop crafter.   

1998 - DonJer introduced its Mini Flocker, a simple flock applicator made of two cardboard tubes sleeved together that are pumped to spray the fibers.    

2002 - DonJer Air-Assisted Spray Gun was brought to market. Many individuals now had their own compressors and appreciated an applicator which created a steady stream of fiber with a one-finger pull.    

2004 - Nylon fibers, for outdoor use, were added to the product line. These fibers are popular with waterfowlers for their goose and duck decoys, rodmakers for the grip of their fishing rods, and car enthusiasts from hotrods and muscle cars to restoration of classic cars, plus many more uses.    

2008 - DonJer Products began to introduce its products to car enthusiasts and was awarded Best New Product at the 10th Annual HotRod and Restoration Show in Indianapolis, IN.    

2010 - Flock It! Ltd is launched, retaining the DonJer Products line of Suede-Tex and Soft Flock fibers and adhesives.

2017 - Jill sold the company to Cellusuede Products. Flock It! will continue to operate as an entity and will provide the same outstanding customer service and high quality flock fibers.

The employees at our small company know that customer service is of the utmost importance. Each individual is given as much time and care regardless of the size of the purchase.

Because Flock It! specializes in flock and related material ONLY, customers are able to get detailed technical information and guidance to ensure they get exactly what is needed to complete their project. Flock IT! ensures a quick turnaround of orders, quality products, and 100% satisfaction.

A brief history of flocking

Believed to have begun about 3000 years ago in China, the first actual evidence of flocking was in 12th century Nuremberg (Germany) where fibers were crushed and adhered as wall decorations. In the 19th century flocking came alive again as wallpaper and in 1870 this application was able to be produced industrially, thus making it available to more people.

In the 20th century as the application of flocking fibers was perfected, the popularity of the soft-to-the-touch finish spread to flocked textiles for use on fashionable lady wear, flocked carpet, in the automotive industry for the flocking of rubber profiles (where the window moves up and down), as well as glove compartments, consoles and even trunks.

As flocking's different characteristics were recognized, the use of these fibers found a place in many industries - cosmetics, phonograph turntables, photographic trade, insulation in photocopiers and fax machines, baffles in electronic speakers, paint rollers, to name a few.

A very big market was developed in the sportswear industry with logos and flock applications. This market has experienced resurgence in the 21st century. Upholstery fabric, shoes and bags are being flocked as well as the label on Hanes® underwear.

Today, flocking with its mature techniques and materials is used to finish almost any surface in order to create an attractive, finished appearance, as well as adding practical characteristics to the product.

Flock It! brings this possibility to the small quantity user by packaging the fibers, adhesive and providing basic application equipment for users from the tabletop crafter to the small commercial concern.